20 Feb Brand Feature: Etnica Collection
Designed in Vancouver and made in Peru. Above all, Etnica is a brand that takes its inspiration from the Andean Landscape of their ancestors, the Incas. Similarly, they apply those ancestral values of, “treating Mother Earth as a gift” to the present day. This is a brand for someone who loves classic, timeless clothing, and loves the adorable baby animals that are the source of the fabric.
There are five amazing styles in Etnica Collection’s Collection. I chose the NINA Camel, which is that gorgeous camel shade. However, the other coat I thought about was the RUMI. It’s a timeless coat, named after a timeless poet. I wonder if he was rocking the baby alpaca wool in the 1200’s?
I’m not kidding when I say this is probably the softest piece of clothing I own. Baby alpaca wool is the the best winter fabric. It’s warmer than sheeps wool and rarer than cashmere, really it’s just wonderful. When I put it on I immediately felt more put together. The style is inspired by the English trench. The quality and the style immediately make you feel classier. It’s also amazing for that fall-winter-spring swing layering.
At Etnica the goal is to produce something that is natural, timeless, and authentic. Everything is ethically produced in a fair trade certified-family owned workshop in Peru. The ethical treatment of workers also apply to the animals. Shearing the alpacas doesn’t hurt them it’s just like getting a haircut. Alpaca wool helps alpacas live in the cold, wet Andes highlands and then it helps them acclimate to warmer temps (that’s the reason it’s good for fall-spring-winter.) The question I had about the shearing- aren’t they cold after they’ve been sheared? Answer- nope. The baby alpacas are sheared in the summer. No alpacas were harmed and no alpacas were cold.
Caught with my sunglasses falling off.