Trend Watch: Purple

Trend Watch: Purple

Pantone came out with its color of the year at the start of January and declared it was the year of ULTRAVIOLET and since January other purple colors have been trending like pastels and lavenders. Ultraviolet is such a beautiful statement color, but in general, purple can be daunting, it’s bright, it’s loud, it doesn’t go with everything.

To match colors it’s best to refer back to elementary school. Purple will work well with its color family-red hues that are closer to purple on the color wheel than orange, and blues that are closer to the color wheel than green. Purple also works well with yellow because it’s across from it on the color wheel. The thing about mixing and matching many colors is that if taken in their brightest form sometimes it can be too overwhelming. So below are six purple looks in all different shades to guide you through this ultraviolet year.



Add purple accents to your look with lighter shades like lavender. Purple family accessories like the bag and the bracelet really pull the look together without having an overwhelming bright look.
AMUR top
With recycled polyester.
N.Y.L.A shoes
In L.A. with vegan faux leather.
Mayamiko purse
Hand dyed by a talented artisan at the Malawi Council for the Handicapped (MaCoHa.) Made in an ethical and eco-friendly workshop.
DICK moby sunglasses
Handmade in Italy with recycled acetate.
Ilia mascara and Ilia lip conditioner
The mascara is made with natural dye and a vegan formula. The lip conditioner has that same vegan principal and the ingredients have flower and seed extract.
Kowtow pants
Made with recycled hemp and ethical cotton.
Thesis Gems cuff
Crafted with reclaimed gold, sustainably farmed freshwater Kojima pearls, and rhodalite from Mozambique.




Mally buckle shoes

Handcrafted by artisans in Italy using old world techniques and incorporating eco-leather.

Termite Eyewear sunglasses
Handcrafted in the U.K. from sustainably sourced birch plywood.

Ilia hydrating foundation and Ilia eyeliner
Made with natural dyes, avocado, castor seed, and coconut oils.

Herbivore Botanicals night cream
It’s made from vegan hyaluronic acid and plant-based ingredients.

Lauren B Beauty nail gel
It’s 5-Free Nail Couture – No Formaldehyde, DBP, toluene, Formaldehyde Resin or Camphor. Also Cruelty-Free!

ASOS Sweater

Made with local Kenyan cotton! and found in ASOS eco edit.

Bamboo Body pants
Made from sustainably sourced bamboo and produced in an ethical factory in China.



Tomcsanyi top
With a great emphasis on sustainability and CSR, sourcing sustainable materials and producing everything locally in their Budapest studio.

Laura Strambi skirt
All the fabrics are certified and traceable and come from top Italian manufactures and the organic cotton is produced exclusively for Laura Strambi in Italy. The brand only uses local workshops for the tailoring and finishing off the Laura Strambi garments, to limit the impact on transportation and distribution.

T.U.K. ballet flats
With P.E.T.A. approved vegan leather.

Okapi tote
Made from blesbok leather sourced from South Africa and springbok horn sustainably and ethically sourced in Southern Africa.

Earth Wood sunglasses
Made with biodegradable acetate.

Sasha Plavsic founded Ilia Cosmetics because she didn’t like not knowing the ingredients on the back of the label. She believes that pure, ethical and sustainable ingredients need not be at odds with a fashion-forward aesthetic. This look includes the


I have this distinct memory of Middle School. I got up for school, curled my hair, put on a purple striped shirt and purple skinny jeans. Everything I wore then had to be the same color. So I smeared on thick liquid eye-shadow that was the best kind of metallic purple. It was the early 2000’s and I thought I was so on trend. This is that look but updated!
Ivana Basilotta blouse
Made from the organic and sustainable material silk.
Monkee Genes jeans
Made with organic cotton that is certified by the Soil Association.
Crafted with leather in an ethical factory in Italy. Go to the website to check out the awesome factory Everlane has paired with.
Pamela Love earrings
Made from recycled sterling silver.
Lanvin glasses
The cellulose acetate is biodegradable.
Ilia primer
Contains soothing aloe vera and jojoba oil.
Ilia Illuminator Stick
Ingredients include castor seed oil and it comes in a recycled aluminum case.
Give Guatemala handbag
Handmade in Guatemala with recycled plastic and leather straps.





If you had to dress in one color for the rest of your life would you? Would you want that color to be purple? My guess is probably no. But it can be done! This look is for a lazy day you’ve got a loose sweater, boyfriend jeans, and the outfit includes moccasins. Alas, these moccasins are actually for girls and they don’t have a women’s size so I took the link out.

Eileen Fisher turtleneck top
The material is merino jersey from the Veneto and Piedmont regions of Italy.

Crafted by fair trade artisans in Guatemala and the material is recycled plastic.

BWC eyeshadow
Certified cruelty-free by PETA and certified vegan.
Les Fleurs de Bach body cleanser and body moisturizer
With certified organic ingredients by Ecocert

ASOS jeans
Made with cotton from Kenya and found in the ASOS eco edit.



Handmade in an ethical manner. Aarahbi ensures that the artisans who produce their designs are treated fairly, paid a livable wage and work in a safe environment. The cotton they use is organic and GOTS certified.
Superga platform shoes
Crafted with vegan materials.
Covry glasses
Handcrafted with biodegradable cellulose acetate.
MAHI Leather bag
Made with vegetable tanned leather.
Rosemira Organics Serum
This doesn’t have any additives, alcohol or any other preservatives, and a 98% vegan based formula.
Kester Black nail polish
Kester Black nail polish is a 10-Free™ brand. While no nail polish can ever be free of chemicals, Kester Black does not contain formaldehyde, tolune, DBP, camphor, formaldehyde resin, xylene, parabens, fragrances, phthalates and animal derived or tested ingredients. Kester Black has also never used ingredients ethyl tosylamidetriphenyl phosphate or xylene.


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